As a creative strategist, I led the brand development and marketing strategy, including work for the First Clinical Medical Center and Askonamed Clinic. These centers are built around advanced global technologies and state-of-the-art equipment, offering a fundamentally new medical experience in Russia.
ASKONA LIFE GROUP
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10% – Monthly audience growth
7,500 – Daily channel reach
10 – Media mentions per month
$5 – Cost per lead for clinic services
The project focused on developing the holding's medical division by creating a brand identity for two clinics, attracting premium patients, and increasing inquiries. It also included photo and video shoots, a loyalty program, influencer marketing, and motion design.
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