As a brand and SMM director, I led the transformation of Red Machine, the official account of the Russian National Ice Hockey Team. Our goal was to modernize the brand while preserving its legacy, expand its digital presence, and drive engagement.
RED MACHINE
15% – Monthly audience growth
$5 – Cost per lead
30 – Mentions in major hockey communities per month
90,000 – Daily channel reach
We aimed to grow hockey’s popularity in Russia by expanding its audience through social media, influencer marketing, and a new brand identity. The project focused on boosting engagement, increasing ticket sales, and producing branded content with in-house photo and video shoots.
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