As the creative and brand director for the “Money” Real Estate Investment Club, I was responsible for developing the entire brand strategy, including creating a merchandise collection for club members. “Money” Club is the largest expert community of real estate investors and entrepreneurs in Russia, bringing together successful businesspeople to grow their capital through real estate investments.
INVESTOR'S CLUB
20% growth in coverage per month
20% growth in audience per month
5-10 new partners per month
Other indicators are under NDA
The project targeted the premium market by developing a new visual brand strategy and brand book, launching a capsule collection for club members, and refining the company’s positioning. It also aimed to boost lead generation and conversion rates, launch partnership and ambassador programs, and implement new marketing funnels and processes.
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