As a digital specialist, I led the transformation of the official online store of Spartak Moscow Hockey Club. The goal was to enhance brand identity, boost engagement, and increase sales performance.
SPARTAK
10% – Monthly subscriber growth
15,000 – Daily channel reach
$3 – Cost per lead for online store purchases
The objectives were to increase the average order value of the online store, implement a new brand identity, boost user engagement, and carry out photo and video shoots.
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